Pay Per Click Advertising (PPC)

Our PPC campaign management service connects you with pre-qualified travel consumers who are searching for your products online. We build, manage, optimise and report on pay per click advertising campaigns across all major search engine media, including Google, Yahoo! and MSN.

Why choose Netizen Digital to manage your PPC campaign?

Managing effective PPC campaigns requires a high level of specialist resource. Netizen Digital will save you time and money, giving you the benefit of a dedicated team of search engine marketing specialists, focused purely on travel.

A seasoned search engine marketing team

We have over 6 years’ experience managing PPC campaigns for the travel industry. Our Google-certified search engine marketing experts will manage your PPC campaign from research and set up, through to optimisation and reporting.

Deeper optimisation for higher returns

Understanding how customers search is the key to getting the most value from PPC campaigns. We can provide the highest level of campaign optimisation, because we analyse your customers’ entire search journeys, not just their last clicks prior to purchase.

A unique approach to technology

Best of breed third-party tools, and robust in-house technology underpin our service. We combine technology and human judgement to achieve the best results for our clients.

Dedicated to integration

We know that search engine marketing rarely happens in isolation. We can work with you to build PPC campaigns that integrate with the rest of your offline and online travel marketing activities.

Optimising your site for PPC

With 10 years’ experience of designing and developing travel websites, we understand how they convert business. We can help you get the most out of your PPC campaigns by increasing the effectiveness of your site.

Our PPC campaign management service includes:

Research

We gain a full understanding of your business, your ongoing marketing strategy, your overall business objectives, and what you are trying to achieve with your PPC campaign.

Development and implementation

Our search strategies typically involve advanced keyword analysis, development of compelling ad creative, and daily campaign management across all media.

Analysis and optimisation

We track the actions of visitors on your website, so we know exactly which keywords and creative produce your desired results. We continually optimise your campaign so you get the highest returns at the lowest cost.

Transparent Reporting

You receive regular campaign reports in an accessible format. Our reports show you exactly how well your campaigns are performing across all of the PPC media, so you know exactly how much value we are generating for your business.