RSS (Really Simple Syndication)

RSS (Real Simple Syndication) is a way of distributing website content over the internet. The system doesn’t require any download effort on the part of the customer because content is streamed direct to consumers’ computers.

RSS is a great way to keep in touch with your customers. It can be used to push news, offers and other information. Typical applications include email newsletters, blogs or even websites. It is especially useful for travel companies who can use it to provide a stream of last minute deals to customers without them needing to open an email or visit a webpage.

RSS can also be used to syndicate your news or offers out to other websites or affiliate networks. In this way your partners can easily show your special offers or news on their own sites.

The latest browsers, Firefox and the soon to be release Microsoft Internet Explorer 7, have built in support for reading RSS feeds and we foresee a massive increase in the usage of RSS by website clients over the coming year.