Information Architecture

With over 10 years of experience working on hundreds of projects, we know what it takes to build effective websites.

Netizen Digital’s Information Architecture service ensures your website is a pleasure to use and meets its fundamental objective: to sell.

Understanding visitors' needs

During the decision making process your visitors will have different expectations of your website. Some will be browsing for inspiration while others will want to make quick searches to find specific information.

We understand the needs of your customers as they move through research to purchase and we develop website architecture that cater for all of their requirements.

Usability

Usability considerations are core to our approach and present at every stage. Users need clear, consistent, intuitive navigation in order to maintain a sense of orientation. Our information design process structures information in a logical order so that users know what to expect and provide clear instruction and titling to avoid confusion.

Test your website architecture before it is built

Our approach to schematic modelling gives you the opportunity to experience and test the structure and navigation of your site before it is built. Our usability team develops working schematics showing the layout, interaction and functional specification of the pages on your site, so you can be certain that your requirements are being met from the outset.

Search engine friendly design

Search engine optimisation should be an integral part of your online marketing strategy. It plays a fundamental role in allowing search engines to navigate your site easily. As part of the process we develop site architectures that facilitate proper optimisation. We will use ethical methods to ensure that your new site is designed to be search engine compliant.